Major League Baseball is a huge league in the United States, and it attracts millions of viewers to its games. The high interest in the sport and huge attendance by the fans is what attracts sponsors to sports teams. Sponsors are from various industries, but given how sports fans are likely to bet on their favorite teams, some sponsors are from the gambling industry. Various online casinos have approached numerous sports teams across the world. In this article, we’ll take a look at the close relationship between Boston’s Red Sox and casinos that have decided to team up with the brand. But before we get to that, let’s quickly have a look at why these partnerships are so popular.
Relevance of Casinos Partnerships with Sports Teams?
Partnerships between the casinos and sports teams are beneficial for both parties when formed. What’s more, these types of partnerships are popular in all countries. Whether we’re talking about the UK or any other European country, you’ll find sports teams with close ties to online casinos and sportsbooks. Some of them might offer 50 free spins no deposit no wager, which are available on the Gamblizard site. Many players find them appealing. Whatever the case, the bottom line is that both the gambling brands and sports teams have a lot to benefit from.
Sports team receives sponsorships, allowing them to reduce their costs of equipment and other similar expenses, depending on the sponsorship deal. On the other hand, casino brands receive a lot of exposure which helps them build more authority and attract more players. For example, this is especially important for new gambling brands. That’s why these new UK casinos, among many others, seek partnership opportunities. They want to be associated with the top sports teams to ensure that players immediately establish trust with them.
When it comes to Red Sox, they’re among the most popular Major League Baseball team. As such, it attracts deals with brands popular not only in Boston but in other states as well. BetMGM is the perfect example. The brand approached the sports team in 2019 when it managed to establish a partnership with the team. Today, years later, this deal is still valid, as it has served well both Red Sox and BetMGM. It has even become better with the Massachusetts Gaming Commission overseeing the launch of sports betting in the state.
The deal allowed BetMGM to advertise in prime locations in Fenway Park. Brand’s VIPs could also enjoy exclusive experiences in the stadium during the Boston team’s games. Additionally, with this deal, the brand became the host of the Winter Weekend event on its MGM Springfield premises.
To cement its presence in the sports world, the same brand has also made partnerships with other teams in other leagues and sports. It’s the best way for a brand to appeal to broad audiences and grow its customer base, at least in the sports betting world. Plus, some of the fans might love the casino games available at BetMGM.
Encore Boston Harbor Partnership
Encore Boston Harbor is one of the most locally known casino resorts with a huge number of visitors. It, too, has partnered up with Boston Red Sox but with other Boston-based teams as well. The partnership does not include direct advertising space like with BetMGM. It’s a different form of collaboration that will allow visitors to pick unique tickets with post-game experiences at Encore Boston Harbor.
That way, when Red Sox fans want to attend the next game, they can opt for packages that include hotel stays with transportation provided. It’s the perfect way for the brand to attract more people to its resort. Casino fans can enjoy a massive range of casino games available at the property.
These types of deals are responsible for the U.S. gaming revenue growth over the past couple of years.
Red Sox are among the most popular teams in Massachusetts. That’s why many brands are looking forward to partnering up with the brand. It’s safe to assume that other online casinos will approach this brand over time, as it’s the perfect opportunity to grow their brands. Thousands of visitors flock to every game of this sports team. Therefore, partnering up with them guarantees exposure to thousands of potential users.
Author Bio: Mila Roy is an iGaming expert from Gamblizard, who specializes in retail and online casinos. She loves writing about the latest industry news and trends. When she not working, she enjoys playing board games with her friends and family.