It could use a rewrite. Maybe along the lines of the Martin Scorcese commercial.

Look the plot of this blurb is all wrong – I’ve seen it a million times. It should go:
“The enigmatic slugger steps to the plate, the memory of his two homeruns reverberating across the field. The fans, distant and unaware of the interior club dynamics, applaud him loudly. But Bay’s teammates glare at him. His pervasive hostile demeanor away from the shine of cameras was not lost on them, nor was his brazen assault of a cancer-stricken boy from the Jimmy Fund [cue flashback]. The child, rescued by David Ortiz from the raving Bay, was quickly trotted out for the radio telephon, his blood and bruises attributed to his illness, while with tear-filled eyes and weak voice he called out to his missing puppy, Silver. That unleashed a torrent of sympathy on the phones, as Larry Luchhino looked on, a glimmer in his eye. Bay leaned against the wall behind the curtain, picking his teeth with a tiny bone. Luchhino, with a mischievous look, asked Bay where the annoying mutt had gone. The towering leftfielder, his black eyes cool as ice, softly replied, "His hide was sweeter than his bark.” [/flashback]

[Pan over adoring crowds] The tempestuous throng of fans calls out to Bay, and he acknowledges them with a raised bat. But, having padded his stats enough for one day, and eager to go home and watch his special videos, he grounds out softly, trying to end the game quickly. His teammates curse him, but is lost as the lumbering Ortiz charges towards home, narrowly beating out the throw. The fans applaud once again, and Bay again acknowledges them, loosely fingering the tiny shard of bone tied around his neck."

Maybe, perhaps, it’s in response to the Jason Bay doubters out there that didn’t think he’d produce…