Red Sox Freeze Ticket Prices

The Red Sox announced today that ticket prices for 2009 would be frozen at their 2008 levels. According to the press release, this is the first time in 14 years that ticket prices have not been raised. From the article:

"John Henry, Tom Werner, and our ownership always try to look at our business through the prism of the Red Sox fans who have stepped up to higher prices each year for several years," said Lucchino. "We are taking this step to arrest the growth of season ticket and individual game ticket prices to ensure the great and distinctive Fenway Park experience is a viable option in 2009 for as many citizens of Red Sox Nation as possible."

I think someone realized that both attendance and revenues would decline (and there would be a PR backlash) if ticket prices rose in the midst of a serious recession.

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